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Designing the Next Generation of Web Applications - Wednesday 27.09

by Peter Merholz (from Adaptive Path)


As the buzz and excitement around Web 2.0 continues to increase, much is already changing in how we plan, design and develop online. In this full-day workshop, Peter Merholz looks at how new thinking is being infused into design practices. Peter and his colleague at Adaptive Path have authored some seminal essays on Web 2.0 philosophy and opportunities (available at www.adaptivepath.com). In this workshop, they expand on those themes of openness, trust and relinquishing control, and discuss how these traits are not threats to business, but genuine opportunities to be explored.

Next, they’ll roll up their sleeves and dig into the details behind designing for the next generation of Web applications. You’ll benefit from their experience working on such problems for a variety of clients – experience that, among other things, led their colleague Jesse James Jarrett to coin the term Ajax. They’ll also draw from the design and development of Adaptive Path’s first product, Measure Map, acquired by Google last February.

Program

09h00 Welcome
09:05

Introduction

  • Examples of next-generation web sites
  • Principles underlying next-generation web success
  • The impact of broadband and rich internet applications
  • The change in user behavior, desiring control, authenticity, and participation
  • Introducing the Elements of User Experience - Surface, Skeleton, Structure, Scope, and Strategy
10:00

Surface

  • Visual design for maximum understanding
  • Visual cues and Ajax
  • MySpace - ugly but effective
  • Developing visual standards
10h30 Break
10h45

Skeleton

  • Introduction to Ajax
  • Ajax Behaviors: Incrementality, Everything is Alive, Implicit User Actions, Prefetching, Action at a Distance, Multivariateness
  • Ajax UI Patterns
  • Wireframes for Ajax
12h00 Lunch
13h00

Structure: Interaction Design

  • Principles of interaction design
  • Single-screen design
  • Design for the ecosystem
13h30

Structure: Information Architecture

  • The New Order
  • Algorithmic Information Architecture
  • Tags and folksonomies
  • Wikis
15h00 Break
15h30

Scope

  • Functionality for free
  • Feature stinginess
  • Feature sufficiency
  • Feature extensibility
  • Develop a platform mindset
16h15

Strategy

  • Know what problems you’re solving
  • Invest only what’s necessary to (dis)prove and improve your offering
  • De-risk the commercialization of your ideas
  • Relinquish control
  • Seek differentiation, not parity
17h00 Close-up

Location

The workshop will take place at the SANA Metropolitan Hotel.
Information on how to get there can be found here.
When arriving, just ask for the room in the Reception.

Prices and Seats

This workshop has a maximum limit of 50 seats, so register soon to reserve your place.

The price is 245 Euros per person (plus 21% VAT if you live in a country belonging to the EU).